Daydreaming at the mall is part of a series of augmented reality (AR)-activated murals based on the Sam & Sara children’s book. Visitors can interact with the book’s characters, called “Figments,” which are activated through the murals’ imagery and AR, opening a world of imagination and inspiring creativity. Step into the “Figment” realm, take time to daydream, and remember to take a picture with these intriguing characters. The murals are based on the Sam & Sara children’s book that was created entirely with murals. The story was written and illustrated on walls across Arizona, from Ajo to Winslow. People can experience the story by visiting these 25 diverse communities throughout the state or by reading the book. You can purchase a copy of the book at The Store @ Canal Convergence during the event.
Click this link to view a map of the Scottsdale Fashion Square Mall. Welcome to Figment Land is located next to lululemon, on the first floor.
Download the Hoverlay app. Then, point your camera at the mural
Watch as the images become animated characters on your phone! You can photograph yourself with them as they move around.